About Us
CRAVE is a UAE-based FMCG distributor specializing in premium health and nutrition brands. Serving as a strategic gateway to the GCC, Levant, and wider Middle East—with reach into Europe and Africa, we accelerate international wellness brands through end-to-end services, including importation, distribution, brand building, and market activation. By combining deep FMCG expertise, agile strategies, and data-driven insights, we deliver operational excellence and enable rapid growth across local and regional markets.
Our Mission
At CRAVE, our mission is to lead the region’s distribution and trading landscape by being Customer-Centric, Reliable, Agile, Value-Driven, and committed to Excellence. We exist to spread wellness through health-focused brands that uplift lives, delivering not just products, but trust, performance, and long-term partnerships.
WHY
choose us?
We’re more than a distributor, we’re a growth partner. At CRAVE, we deliver end-to-end solutions, ensure speed to market, and simplify expansion into complex regional markets. Backed by 25+ years of FMCG leadership, we build brands with trust, reliability, and consumer impact.
Our Services
At CRAVE, we go beyond distribution - we accelerate brands and create growth pathways across the Middle East and beyond. Our integrated services include:
Importation & Distribution
Bringing premium health, nutrition, and functional food products swiftly to market through robust logistics and warehousing solutions.
Market Entry Consulting
Navigating regulations, feasibility analysis, distributor onboarding, and tailored go-to-market (GTM) strategies for each product category and geography.
Brand Building & Activation
Bringing premium health, nutrition, and functional food products swiftly to market through robust logistics and warehousing solutions.
Regional Expansion
Scaling brands into the GCC, Levant, Asia, Africa, and Europe through strategic partnerships and strong distributor networks.
Business Planning
& Strategic Support
Scaling brands into the GCC, Levant, Asia, Africa, and Europe through strategic partnerships and strong distributor networks.
Our Numbers
Backed by founders with over 25 years of FMCG leadership, CRAVE leverages deep market expertise to accelerate health and nutrition brands across the GCC, Levant, and wider MEA region. From our Dubai hub, we connect international brands with leading retailers and e-commerce platforms — delivering faster speed-to-market and lasting consumer impact.
10+
Countries Covered
25+
Years of Experience
Our Clients
At Crave, we work with a diverse range of clients across the health and wellness, food and beverage, and consumer goods industries. Our clients are global brands seeking to enter or expand in the Middle East and Africa. We specialize in helping them navigate these markets, providing tailored solutions that drive brand growth and market success.
Meet the Team
Dedication. Expertise. Passion.
Our leadership team consists of seasoned professionals with diverse expertise in the FMCG sector, each dedicated to driving Crave's mission of bringing health and wellness products to the Middle East and Africa. Together, we combine experience, innovation, and a commitment to excellence to ensure our clients' success.
Testimonials
Crave has been an invaluable partner in expanding our presence in the Middle East. Their deep understanding of the market and their ability to execute strategies effectively has made all the difference in our success."
Yorgo.S
The Crave team has been instrumental in navigating the complexities of the GCC market. From product importation to in-store activations, they’ve helped us grow our footprint in a competitive space.
Kevin.K
From the very start, Crave made it easy for us to enter the Middle Eastern market. Their comprehensive services, from regulatory consulting to marketing, made them the perfect partner for our brand’s growth.
Nathalie.Y