With over 25 years of experience in the FMCG industry, Ali is a strategic visionary with a proven track record in business management, brand development, and market expansion. His leadership and deep industry knowledge have been key to Crave’s growth and success in the region.

Elias brings strong expertise in business development and strategic management within the FMCG sector. As Co-Founder and Managing Director, he focuses on driving growth, building partnerships, and guiding Crave’s long-term vision across the Middle East and Africa.

Edouard brings 22 years of diverse experience in sales, marketing, and logistics management. His expertise in evaluating market dynamics, building teams, and executing strategic plans has helped Crave lead the market with agility and precision.

Paul leads Crave’s marketing strategy and brand vision. As Chief Marketing Officer, he focuses on building impactful campaigns, driving brand growth, and ensuring strong market positioning across the region.